Thursday, November 26, 2009
Questions.
How do they predict how consumers will act? It can't be as simple as regular statistics. Aren't people less predictable such that you aren't able to use the methods of regular statistics? Or are people so predictable? Is it because they look at previous years? But what about the recession? Do they just look at what consumers have done in previous recessions, and adjust their data accordingly? I'm very curious.
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